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Metro Job Market Pulse

Roanoke, VA MSA Edition

Roanoke outpaces Virginia's labor slowdown, for now.

168,300

Roanoke MSA total nonfarm employment

Up 1,300 in Q2 2026, among VA's largest metro gains

3.7%

Roanoke City unemployment rate

vs 4.1% national, 3.6% Virginia (August 2026)

-68,000

Virginia labor force decline

Since early 2025; participation at 10-yr low 62.8%

3.0% vs 3.4%

National wage growth vs. inflation

Real wages falling, weakest since May 2021

This Month's Takeaways

01

Roanoke's job gains look real, but narrowly sourced.

The MSA's 1,300-job quarterly gain through June 2026 ranks among Virginia's strongest, yet much of the forward pipeline — roughly 1,326 announced positions from Ringana, Elbit, Munters, Integer and biotech ventures — rests on a small number of named-employer commitments. Commerce leaders should watch execution timelines as closely as the headline totals.

02

Statewide labor force erosion could eventually reach Roanoke.

Virginia's labor force has declined 68,000 people since early 2025 amid retirements and out-migration, with participation at a 10-year low of 62.8%. Roanoke has not shown this contraction yet, but the trend is a useful indicator for whether the metro can supply labor for its expanding employer base without drawing down regional commuting pools.

03

Skilled trades pay is diverging from white-collar roles locally.

Construction Laborer pay rose moderately in Roanoke while HVAC Technician pay fell significantly and Operations Manager and Account Manager pay dropped sharply — a split consistent with the national pattern of hands-on sectors outpacing white-collar activity. This bifurcation matters for how commerce groups frame the metro's business climate to prospective employers across sectors.

04

National wage-inflation gap has not clearly hit Roanoke yet.

National average hourly earnings growth of 3.0% now trails 3.4% inflation, the weakest real-wage reading since May 2021. Virginia's own weekly wage growth of 4.0-4.1% statewide suggests the Commonwealth, and likely Roanoke, may be holding up better than the national average — a point worth verifying as state September data arrives October 20.

Roanoke MSA employment reached 168,300 jobs in June 2026, one of the largest quarterly gains among Virginia metros, even as statewide payrolls contracted and the Commonwealth's labor force shrank by 68,000 people since early 2025. Momentum here appears concentrated in announced facility expansions — Ringana's roughly 400 positions, Elbit's 288, Munters' 270 — alongside skilled-trades wage strength ($30-42/hour for welders and mechanics), a pattern that diverges from Virginia's broader professional-services and manufacturing softness.

Local job growth outpacing the state narrative is a meaningful signal for commerce leaders weighing expansion or relocation decisions, but the gap between Roanoke's 3.5-3.7% unemployment and the state's shrinking labor force warrants scrutiny of whether growth reflects genuine labor supply or a smaller, more mobile pool drawing from the same regional base. National wage growth has slipped to 3.0% against 3.4% inflation, eroding real purchasing power broadly, while Roanoke's own advertised-pay data shows a mixed picture — Software Engineer and Data Engineer pay climbing, Operations Manager and Accountant pay declining — suggesting the metro's wage story is sector-specific rather than uniform. Current conditions suggest local economic development offices track whether announced facility jobs (Ringana, Elbit, Munters) materialize on schedule, since the metro's growth narrative rests heavily on a handful of named-employer commitments rather than broad-based sectoral momentum.

Advertised Pay Indicators · WageScape Benchmark 25 Jobs

Job postings data for the Roanoke, VA MSA metro — median advertised pay, its recent trend, and the number of active postings behind each figure. Jobs are grouped for readability and are not the same as the 10 sector classifications on the next page. For additional job detail contact WageScape.

Median Pay Pay Trend Postings

Retail Trade

Retail Sales Associate $30,160 → Stable 962
Retail Cashier $27,366 ↓ Moderate decline 406

Transportation & Warehousing

Warehouse/Fulfillment Associate $38,014 → Stable 392
CDL Truck Driver $78,000 → Stable 1,155
Delivery Driver $37,440 ↓ Moderate decline 965
Warehouse Manager $72,500 ↑ Moderate increase 27

Construction

Construction Laborer $40,560 ↑ Moderate increase 81

Construction/Skilled Trades

Electrician $66,390 → Stable 159
HVAC Technician $64,719 ↓ Significant decline 37

Manufacturing

Manufacturing Production Worker/Assembler $39,224 ↓ Moderate decline 308

Cross-Sector

Customer Service Representative $41,600 → Stable 235
Operations Manager $84,853 ↓ Significant decline 53

Leisure & Hospitality

Food Service Worker $35,360 → Stable 37

Healthcare

Certified Nursing Assistant / Home Health Aide $41,426 ↑ Moderate increase 822
Registered Nurse $102,492 ↑ Moderate increase 2,103

Admin/Office Support

Administrative Assistant/Office Clerk $40,560 → Stable 201

Information/Technology

Software Engineer $117,194 ↑ Significant increase 14
Data Engineer $140,000 ↑ Moderate increase 9,533

Professional & Business Services

Accountant $61,437 ↓ Moderate decline 67
HR Generalist/Manager $65,734 ↓ Significant decline 45
Marketing Specialist $58,619 ↑ Moderate increase 2,005
Business Analyst $89,674 ↑ Significant increase 24

Finance & Insurance

Financial Analyst $94,691 ↓ Moderate decline 11

Government/Education

Elementary/Secondary School Teacher $53,717 ↑ Moderate increase 515

Cross-Sector Sales

Account Manager $65,000 ↓ Significant decline 40

Industry Snapshot · Roanoke, VA MSA

Advertised pay and job-posting trends across the whole metro economy, rolled up by employer industry — not just the bellwether roles above.

Sector Median Pay Change Job Postings Change
Construction ↓ −5.0% ↑ +41.2%
Manufacturing ↑ +17.0% ↑ +105.3%
Retail Trade → −2.1% ↑ +98.2%
Transportation, Warehousing & Utilities → −1.8% ↑ +119.2%
Information → 0.0% ↑ +174.4%
Financial Activities ↑ +6.1% ↑ +71.3%
Professional & Business Services ↑ +5.1% ↑ +171.5%
Education & Health Services ↑ +16.5% ↑ +37.5%
Leisure & Hospitality ↓ −5.2% ↑ +37.2%
Government ↑ +79.7% ↑ +618.6%

Looking Ahead · Next 30–60 Days

Expected

Virginia's official September unemployment and metro-level employment figures release October 20, 2026, which will show whether Roanoke's gains held through the most recent quarter or whether statewide softness has begun reaching the metro.

Worth watching

Ringana, Elbit, and Munters facility timelines will indicate whether the metro's roughly 1,300-job expansion pipeline converts into actual payroll additions or slips, a distinction that matters for how economic development messaging describes the region's trajectory.

Emerging pressure point

Virginia recorded 10 WARN notices affecting 1,717 workers in the past 90 days, concentrated in manufacturing, including closures at Owens & Minor and Bechtel Power. None are in the Roanoke MSA yet, but manufacturing's statewide vulnerability is relevant given Roanoke's own manufacturing wage softness (Manufacturing Production Worker pay down moderately).

Potential inflection point

National payroll growth has decelerated sharply, with September adding only 29,000 jobs against a 45,000 trailing average, and prior months revised down 60,000. If this national cooling persists into Q4, it becomes a relevant backdrop for assessing whether Roanoke's current outperformance is durable or lagged.

Sources & Methodology

Pay and hiring data provided by WageScape. See every source cited in this report, with links →

Advertised pay reflects the pay ranges employers publish in active job postings in this metro, not survey or payroll data. Pay trends compare the current period with the prior period for the same metro and role. Sector figures group postings by the employer's industry classification; sectors with limited classified postings are marked as such rather than estimated. This briefing is independent of, and complements, official statistics from the BLS and state labor market information offices.

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