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Metro Job Market Pulse

Huntington-Ashland, WV-KY-OH MSA Edition

Huntington postings climb 12.5% while the labor pool shrinks

+12.5% YoY

Metro job postings growth

Huntington-Ashland MSA, mid-2026, vs national cooling trend

54.5%

WV labor force participation

Lowest in U.S., down from 55.1% in 2024

4.5%

Metro unemployment rate

June 2026, vs WV's 4.0% and US 4.1%

-1,800 jobs

WV net payroll change

12 months through Aug 2026; WV ranks 45th nationally

This Month's Takeaways

01

Metro job postings are outrunning the labor pool that could fill them.

Huntington-Ashland postings rose 12.5% year-over-year while West Virginia's labor force participation sits at 54.5%, dead last nationally and down from 55.1% in 2024. Demand signals look healthy on paper, but the supply-side constraint limits how much of that momentum converts into actual local economic output.

02

Wage growth here is a story of who, not just how much.

Software Engineer pay rose sharply to a metro median of $149,936, outpacing the national figure, while Accountant and Financial Analyst pay fell significantly locally. Advertised pay is bifurcating along the same white-collar/blue-collar lines showing up nationally, with skilled technical and trades roles pulling away from office and professional-services roles.

03

Statewide payroll losses haven't yet shown up as a local crisis.

West Virginia shed 1,800 net payroll jobs over the past year and ranks 45th nationally for payroll growth, yet the Huntington metro's posting growth and 4.5% unemployment suggest localized resilience distinct from the state trend. That divergence is worth tracking -- it may reflect genuine metro-level strength or simply a lag before state-level softness reaches Cabell, Wayne, Boyd, Greenup and Lawrence counties.

04

Trades pay is diverging sharply from the pay of building-system specialists.

Electrician advertised pay rose significantly to $69,567 locally while HVAC Technician pay fell significantly to $63,040, despite both sitting in the same construction-adjacent trades. The split suggests project-type and construction-activity mix, not a uniform trades shortage, is driving local wage movement -- a distinction that matters for anyone assessing the health of the regional building economy.

Huntington-Ashland's unemployment rate held near 4.5% in June 2026, slightly above the 4.0% West Virginia average, as the metro's job postings grew 12.5% year-over-year on strength tied partly to Vertiv's data-center equipment manufacturing presence. Statewide labor force participation at 54.5% -- last among all states -- continues to cap how much of this posting growth can translate into actual economic activity, even as national hiring cools to 29,000 jobs added in September against a 45,000 monthly average.

Posting growth without matching labor force participation points to a structural capacity constraint rather than a demand problem, which matters more for site-selection and expansion conversations than any single wage figure. Commerce leaders weighing whether this is a good moment to back local expansion should treat the 12.5% posting growth as a demand signal tempered by a supply ceiling that state-level participation data makes explicit. Current conditions suggest evaluating workforce participation programs and regional talent pipelines as a precondition for capitalizing on any sector momentum, rather than assuming posting growth alone signals readiness to scale.

Advertised Pay Indicators · WageScape Benchmark 25 Jobs

Job postings data for the Huntington-Ashland, WV-KY-OH MSA metro — median advertised pay, its recent trend, and the number of active postings behind each figure. Jobs are grouped for readability and are not the same as the 10 sector classifications on the next page. For additional job detail contact WageScape.

Median Pay Pay Trend Postings

Retail Trade

Retail Sales Associate $26,955 ↓ Moderate decline 1,510
Retail Cashier $25,601 ↓ Moderate decline 603

Transportation & Warehousing

Warehouse/Fulfillment Associate $32,984 → Stable 110
CDL Truck Driver $80,000 ↓ Moderate decline 2,251
Delivery Driver $29,713 ↓ Significant decline 807
Warehouse Manager — Limited local postings —

Construction

Construction Laborer $33,280 ↓ Moderate decline 120

Construction/Skilled Trades

Electrician $69,567 ↑ Significant increase 251
HVAC Technician $63,040 ↓ Significant decline 13

Manufacturing

Manufacturing Production Worker/Assembler $34,320 → Stable 195

Cross-Sector

Customer Service Representative $33,311 ↓ Moderate decline 218
Operations Manager — Limited local postings —

Leisure & Hospitality

Food Service Worker $31,200 ↓ Moderate decline 75

Healthcare

Certified Nursing Assistant / Home Health Aide $37,440 → Stable 416
Registered Nurse $93,874 → Stable 2,559

Admin/Office Support

Administrative Assistant/Office Clerk $37,440 → Stable 155

Information/Technology

Software Engineer $149,936 ↑ Significant increase 34
Data Engineer $131,583 ↓ Moderate decline 347

Professional & Business Services

Accountant $57,200 ↓ Significant decline 141
HR Generalist/Manager $60,000 ↑ Moderate increase 16
Marketing Specialist $59,705 ↑ Significant increase 111
Business Analyst $88,883 ↑ Moderate increase 13

Finance & Insurance

Financial Analyst $87,030 ↓ Moderate decline 32

Government/Education

Elementary/Secondary School Teacher $52,209 ↑ Significant increase 713

Cross-Sector Sales

Account Manager $90,000 ↑ Significant increase 124

Industry Snapshot · Huntington-Ashland, WV-KY-OH MSA

Advertised pay and job-posting trends across the whole metro economy, rolled up by employer industry — not just the bellwether roles above.

Sector Median Pay Change Job Postings Change
Construction ↑ +5.6% ↑ +171.6%
Manufacturing ↑ +31.6% ↑ +331.3%
Retail Trade ↑ +4.5% ↑ +104.3%
Transportation, Warehousing & Utilities ↑ +23.3% ↑ +125.5%
Information ↑ +15.7% ↑ +95.6%
Financial Activities ↑ +27.0% ↑ +142.6%
Professional & Business Services ↑ +5.8% ↑ +234.2%
Education & Health Services ↑ +23.4% ↑ +41.2%
Leisure & Hospitality → −0.9% ↑ +52.9%
Government ↑ +78.8% ↑ +935.8%

Looking Ahead · Next 30–60 Days

Early indicator

Watch whether the Huntington metro's 12.5% posting growth holds through the next BLS release given that July and August national payroll figures were revised down a combined 60,000. A metro-level pullback would confirm the national cooling trend is reaching this market rather than bypassing it.

Structural watch point

West Virginia's labor force participation rate, already the lowest in the nation, bears monitoring for further decline given it dropped 0.6 points since 2024. Any additional slide narrows the pool available to support regional business expansion regardless of how strong posting demand looks.

Worth watching

WARN filings tied to mining and extraction (1,497 affected workers statewide over 24 months) warrant attention for any Cabell or Wayne County spillover, even though the metro itself has not shown major filings this month. A single large notice could shift the metro's otherwise stable read quickly.

Policy-adjacent signal

National tariff and immigration enforcement activity continue to function as real but non-partisan economic variables for manufacturing-adjacent employers like Marathon Petroleum and Vertiv suppliers in the region. Tracking freight, materials-cost, and workforce-availability effects -- without attributing cause prematurely -- will matter more than the policy debate itself.

Sources & Methodology

Pay and hiring data provided by WageScape. See every source cited in this report, with links →

Advertised pay reflects the pay ranges employers publish in active job postings in this metro, not survey or payroll data. Pay trends compare the current period with the prior period for the same metro and role. Sector figures group postings by the employer's industry classification; sectors with limited classified postings are marked as such rather than estimated. This briefing is independent of, and complements, official statistics from the BLS and state labor market information offices.

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