{"schema_version": 1, "id": "chico-ca-msa/metro-job-market/2026-09", "product": "Metro Job Market Pulse", "metro": {"geography_id": 132, "label": "Chico, CA MSA", "slug": "chico-ca-msa"}, "focus_area": {"key": "general_conditions", "slug": "metro-job-market", "label": "General Market Conditions"}, "period": "2026-09", "public_after": "2026-09-01", "frozen_at": "2026-10-09T13:38:06.799374+00:00", "headline": "Chico unemployment climbs to 6.2%, outpacing state and nation", "headline_summary": "Chico MSA unemployment reached 6.2% in August against California's 5.1% and the national 4.1%, even as local Registered Nurse and Accountant pay rose significantly while Construction Laborer pay fell.", "key_indicators": [{"label": "Chico MSA unemployment rate", "value": "6.2%", "context": "vs 5.1% CA, 4.1% US \u2014 up from 5.6% in April"}, {"label": "California unemployment rate", "value": "5.1%", "context": "Highest of any state, 1 pt above national"}, {"label": "National wage growth vs inflation", "value": "3.0% vs 3.4%", "context": "Weakest real-wage position since May 2021"}, {"label": "Butte County net migration (2024)", "value": "+600 residents", "context": "6th-highest net migration among CA counties"}], "takeaways": [{"headline": "Chico's jobless rate decouples from the state trend.", "body": "Chico's 6.2% August rate sits a full point above California's 5.1% and well above the 4.1% national figure, a gap that has widened steadily since April's 5.6% reading. The trajectory \u2014 not just the level \u2014 is the signal worth tracking for commerce leaders assessing local demand strength."}, {"headline": "Healthcare wages are rising while construction and delivery pay slip.", "body": "Registered Nurse pay is up moderately to a metro median of $136,773 and CNA/Home Health Aide pay holds at $51,110, well above national levels, while Construction Laborer pay fell significantly to $45,698 and Delivery Driver pay declined. This divergence is consistent with the statewide pattern of consumer-facing and care-sector resilience against softness in goods-handling and project-based work."}, {"headline": "Administrative and accounting pay gains outpace the metro's broader softening.", "body": "Administrative Assistant pay rose significantly to $48,880 and Accountant pay climbed to $87,783, both outperforming national medians by a wide margin. Gains concentrated in back-office and financial-support functions may signal that local employers are investing in operational capacity even as headline unemployment rises."}, {"headline": "Affordability may be Chico's buffer against a softening labor market.", "body": "Median home prices near $444,000 \u2014 about half the statewide average \u2014 alongside positive net in-migration suggest Chico retains relative appeal for workers priced out of larger California metros. Commerce leaders should watch whether that affordability edge converts into labor-force growth or simply cushions the unemployment rate without adding economic activity."}], "local_conditions": "Chico MSA unemployment climbed to 6.2% in August 2026, the metro's highest reading of the year and well above both the state's 5.1% and the national 4.1%, even as California's own job growth outpaced the country on a percentage basis. Local softening tracks a statewide pattern of uneven sector performance \u2014 healthcare and education continue adding positions while finance, information, and professional services contract, a divergence that appears to reflect cautious business investment rather than a single local shock.", "implications": "Rising local unemployment alongside stable-to-rising wages in healthcare, skilled trades, and public-facing roles suggests a bifurcated local economy \u2014 commerce leaders evaluating expansion should weigh sector-specific conditions rather than reading the metro unemployment rate as a uniform signal of distress. Chico's affordability advantage (median home price roughly half the statewide figure) combined with positive net migration may position the metro to absorb labor-force entrants if sector momentum broadens beyond healthcare and education. Local economic development leaders should consider tracking whether the gap between Chico's unemployment rate and the state average narrows or widens over the next two reporting cycles before drawing conclusions about structural versus cyclical softness.\n\n", "looking_ahead": [{"category": "Potential inflection point", "body": "Chico's unemployment rate has risen in three consecutive reporting periods (5.6% in April, 5.9% in June, 6.2% in August). Whether September data continues that climb or stabilizes will clarify whether this is a seasonal pattern or a genuine local slowdown."}, {"category": "Worth watching", "body": "California allocated $3 million toward worker and small-business support tied to the April 2026 Valero Benicia Refinery closure, signaling state-level attention to regional economic disruption. Commerce leaders should monitor whether any comparable state workforce-transition resources extend to Butte County given its above-average jobless rate."}, {"category": "Early indicator", "body": "National WARN filings remain elevated among large employers (Amazon, Meta, Verizon) but no Chico-specific WARN activity has surfaced in available local reporting this month. Absence of local notices is itself a data point worth confirming against Butte County's Employment Development Department filings before the next cycle."}, {"category": "Emerging pressure point", "body": "National wage growth slipped to 3.0% against 3.4% inflation, the weakest real-wage position since 2021. If that national gap persists into Chico's cost-of-living calculus, local purchasing power \u2014 not just the unemployment headline \u2014 becomes the more consequential story for retail and consumer-facing business activity."}], "roles": [{"role": "Retail Sales Associate", "data_scope": "metro", "metro_p25": 34694.0, "metro_p50": 36452.0, "metro_p75": 38480.0, "metro_trend_direction": "stable", "metro_trend_magnitude": "stable", "national_p50": 33325.0, "national_trend_direction": "stable", "national_trend_magnitude": "stable"}, {"role": "Retail Cashier", "data_scope": "metro", "metro_p25": 31420.25, "metro_p50": 35256.0, "metro_p75": 36400.0, "metro_trend_direction": "stable", "metro_trend_magnitude": "stable", "national_p50": 31200.0, "national_trend_direction": "stable", "national_trend_magnitude": "stable"}, {"role": "Warehouse/Fulfillment Associate", "data_scope": "metro", "metro_p25": 36400.0, "metro_p50": 41600.0, "metro_p75": 43992.0, "metro_trend_direction": "stable", "metro_trend_magnitude": "stable", "national_p50": 38000.0, "national_trend_direction": "stable", "national_trend_magnitude": "stable"}, {"role": "CDL Truck Driver", "data_scope": "metro", "metro_p25": 59000.0, "metro_p50": 83988.0, "metro_p75": 91000.0, "metro_trend_direction": "stable", "metro_trend_magnitude": "stable", "national_p50": 78000.0, "national_trend_direction": "stable", "national_trend_magnitude": "stable"}, {"role": "Delivery Driver", "data_scope": "metro", "metro_p25": 34424.0, "metro_p50": 38376.0, "metro_p75": 41925.0, "metro_trend_direction": "down", "metro_trend_magnitude": "moderate", "national_p50": 34344.0, "national_trend_direction": "stable", "national_trend_magnitude": "stable"}, {"role": "Construction Laborer", "data_scope": "metro", "metro_p25": 37344.0, "metro_p50": 45697.6, "metro_p75": 52000.0, "metro_trend_direction": "down", "metro_trend_magnitude": "significant", "national_p50": 40560.0, "national_trend_direction": "stable", "national_trend_magnitude": "stable"}, {"role": "Electrician", "data_scope": "metro", "metro_p25": 69763.0, "metro_p50": 78091.0, "metro_p75": 78092.0, "metro_trend_direction": "up", "metro_trend_magnitude": "moderate", "national_p50": 71404.0, "national_trend_direction": "up", "national_trend_magnitude": "significant"}, {"role": "Manufacturing Production Worker/Assembler", "data_scope": "state_rollup", "metro_p25": 37241.0, "metro_p50": 43680.0, "metro_p75": 47549.0, "metro_trend_direction": "stable", "metro_trend_magnitude": "stable", "national_p50": 39520.0, "national_trend_direction": "stable", "national_trend_magnitude": "stable"}, {"role": "Customer Service Representative", "data_scope": "metro", "metro_p25": 36415.0, "metro_p50": 43680.0, "metro_p75": 43680.0, "metro_trend_direction": "down", "metro_trend_magnitude": "moderate", "national_p50": 39520.0, "national_trend_direction": "stable", "national_trend_magnitude": "stable"}, {"role": "Food Service Worker", "data_scope": "metro", "metro_p25": 36244.0, "metro_p50": 41600.0, "metro_p75": 41600.0, "metro_trend_direction": "up", "metro_trend_magnitude": "moderate", "national_p50": 33756.2, "national_trend_direction": "stable", "national_trend_magnitude": "stable"}, {"role": "Certified Nursing Assistant / Home Health Aide", "data_scope": "metro", "metro_p25": 45031.0, "metro_p50": 51110.0, "metro_p75": 53154.0, "metro_trend_direction": "stable", "metro_trend_magnitude": "stable", "national_p50": 41106.0, "national_trend_direction": "stable", "national_trend_magnitude": "stable"}, {"role": "Administrative Assistant/Office Clerk", "data_scope": "metro", "metro_p25": 41600.0, "metro_p50": 48880.0, "metro_p75": 53040.0, "metro_trend_direction": "up", "metro_trend_magnitude": "significant", "national_p50": 43680.0, "national_trend_direction": "up", "national_trend_magnitude": "moderate"}, {"role": "HVAC Technician", "data_scope": "metro", "metro_p25": 70720.0, "metro_p50": 81120.0, "metro_p75": 81120.0, "metro_trend_direction": "down", "metro_trend_magnitude": "moderate", "national_p50": 70720.0, "national_trend_direction": "up", "national_trend_magnitude": "moderate"}, {"role": "Registered Nurse", "data_scope": "metro", "metro_p25": 109049.0, "metro_p50": 136773.0, "metro_p75": 147680.0, "metro_trend_direction": "up", "metro_trend_magnitude": "moderate", "national_p50": 102581.0, "national_trend_direction": "up", "national_trend_magnitude": "significant"}, {"role": "Software Engineer", "data_scope": "metro", "metro_p25": 143113.0, "metro_p50": 171701.4, "metro_p75": 193256.0, "metro_trend_direction": "stable", "metro_trend_magnitude": "stable", "national_p50": 153652.0, "national_trend_direction": "stable", "national_trend_magnitude": "stable"}, {"role": "Data Engineer", "data_scope": "state_rollup", "metro_p25": 105880.0, "metro_p50": 145419.0, "metro_p75": 162070.0, "metro_trend_direction": "up", "metro_trend_magnitude": "moderate", "national_p50": 139500.0, "national_trend_direction": "up", "national_trend_magnitude": "moderate"}, {"role": "Accountant", "data_scope": "metro", "metro_p25": 62400.0, "metro_p50": 87783.0, "metro_p75": 87783.0, "metro_trend_direction": "up", "metro_trend_magnitude": "significant", "national_p50": 72182.0, "national_trend_direction": "up", "national_trend_magnitude": "moderate"}, {"role": "Financial Analyst", "data_scope": "metro", "metro_p25": 85660.0, "metro_p50": 100602.6, "metro_p75": 104276.5, "metro_trend_direction": "stable", "metro_trend_magnitude": "stable", "national_p50": 94782.0, "national_trend_direction": "stable", "national_trend_magnitude": "stable"}, {"role": "HR Generalist/Manager", "data_scope": "metro", "metro_p25": 67770.5, "metro_p50": 79922.6, "metro_p75": 80000.0, "metro_trend_direction": "up", "metro_trend_magnitude": "significant", "national_p50": 75000.0, "national_trend_direction": "up", "national_trend_magnitude": "significant"}, {"role": "Marketing Specialist", "data_scope": "state_rollup", "metro_p25": 49779.0, "metro_p50": 69611.0, "metro_p75": 79474.0, "metro_trend_direction": "up", "metro_trend_magnitude": "moderate", "national_p50": 62354.4, "national_trend_direction": "up", "national_trend_magnitude": "moderate"}, {"role": "Operations Manager", "data_scope": "state_rollup", "metro_p25": 80000.0, "metro_p50": 106039.0, "metro_p75": 130500.0, "metro_trend_direction": "stable", "metro_trend_magnitude": "stable", "national_p50": 85216.0, "national_trend_direction": "stable", "national_trend_magnitude": "stable"}, {"role": "Elementary/Secondary School Teacher", "data_scope": "metro", "metro_p25": 38376.0, "metro_p50": 59426.0, "metro_p75": 70734.0, "metro_trend_direction": "up", "metro_trend_magnitude": "significant", "national_p50": 56731.0, "national_trend_direction": "up", "national_trend_magnitude": "significant"}, {"role": "Account Manager", "data_scope": "metro", "metro_p25": 62212.5, "metro_p50": 75152.0, "metro_p75": 96683.0, "metro_trend_direction": "up", "metro_trend_magnitude": "moderate", "national_p50": 92749.0, "national_trend_direction": "up", "national_trend_magnitude": "significant"}, {"role": "Warehouse Manager", "data_scope": "state_rollup", "metro_p25": 60099.75, "metro_p50": 89500.0, "metro_p75": 100625.0, "metro_trend_direction": "up", "metro_trend_magnitude": "significant", "national_p50": 75000.0, "national_trend_direction": "stable", "national_trend_magnitude": "stable"}, {"role": "Business Analyst", "data_scope": "metro", "metro_p25": 92926.75, "metro_p50": 98842.0, "metro_p75": 98842.0, "metro_trend_direction": "down", "metro_trend_magnitude": "significant", "national_p50": 98279.0, "national_trend_direction": "up", "national_trend_magnitude": "moderate"}], "industry_snapshot": [{"sector": "Construction", "median_pay": 68858.0, "pay_trend_direction": "up", "pay_trend_magnitude": "moderate", "postings_trend_direction": "up", "postings_trend_magnitude": "significant"}, {"sector": "Manufacturing", "median_pay": 95125.0, "pay_trend_direction": "up", "pay_trend_magnitude": "significant", "postings_trend_direction": "up", "postings_trend_magnitude": "significant"}, {"sector": "Retail Trade", "median_pay": 41860.0, "pay_trend_direction": "up", "pay_trend_magnitude": "moderate", "postings_trend_direction": "up", "postings_trend_magnitude": "significant"}, {"sector": "Transportation, Warehousing & Utilities", "median_pay": 57138.0, "pay_trend_direction": "up", "pay_trend_magnitude": "significant", "postings_trend_direction": "up", "postings_trend_magnitude": "significant"}, {"sector": "Information", "median_pay": 56030.0, "pay_trend_direction": "up", "pay_trend_magnitude": "significant", "postings_trend_direction": "up", "postings_trend_magnitude": "significant"}, {"sector": "Financial Activities", "median_pay": 53841.0, "pay_trend_direction": "stable", "pay_trend_magnitude": "stable", "postings_trend_direction": "up", "postings_trend_magnitude": "significant"}, {"sector": "Professional & Business Services", "median_pay": 92163.0, "pay_trend_direction": "up", "pay_trend_magnitude": "moderate", "postings_trend_direction": "up", "postings_trend_magnitude": "significant"}, {"sector": "Education & Health Services", "median_pay": 85000.0, "pay_trend_direction": "up", "pay_trend_magnitude": "significant", "postings_trend_direction": "up", "postings_trend_magnitude": "significant"}, {"sector": "Leisure & Hospitality", "median_pay": 38806.0, "pay_trend_direction": "down", "pay_trend_magnitude": "moderate", "postings_trend_direction": "up", "postings_trend_magnitude": "significant"}, {"sector": "Government", "median_pay": 72851.5, "pay_trend_direction": "up", "pay_trend_magnitude": "significant", "postings_trend_direction": "up", "postings_trend_magnitude": "significant"}], "citations": [], "methodology": "Advertised pay from active employer job postings, not survey data. WageScape's median is calibrated to correct for spurious low-value postings: distribution analysis shows roughly the lowest 10% of raw values are erroneous entries, so the reported median is the 60th percentile of raw advertised pay.", "edition_label": "October 2026", "files": {"html": "chico-ca-msa/metro-job-market/2026-09.html", "pdf": "chico-ca-msa/metro-job-market/2026-09.pdf", "sources_html": "chico-ca-msa/metro-job-market/2026-09.sources.html"}, "published_at": "2026-10-09T13:49:26.062774+00:00", "report_html_url": "https://reports.wagescape.com/archive/v1/editions/chico-ca-msa/metro-job-market/2026-09.html", "report_pdf_url": "https://reports.wagescape.com/archive/v1/editions/chico-ca-msa/metro-job-market/2026-09.pdf"}