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Metro Job Market Pulse

Ames, IA MSA Edition

Ames holds near-full employment while logistics and clerical pay soften.

2.5%–2.8%

Ames MSA unemployment rate

vs 4.2% national, 3.2% Iowa statewide

13,660 jobs

Government sector size, Ames

Largest supersector, driven by Iowa State University

-5,200 jobs (YoY)

Iowa trade/transportation job loss

Transportation alone down 3,300 statewide

29,000 jobs added

National payroll growth, September

Well below 45,000 12-month average pace

This Month's Takeaways

01

Ames unemployment looks strong, but the mix underneath is uneven.

A 2.5%–2.8% local jobless rate remains well below the 4.2% national figure, yet advertised pay for warehouse/fulfillment, customer service and administrative roles is down moderately to significantly locally while registered nurses and electricians post solid gains. Local economic strength appears concentrated in healthcare, education and skilled trades rather than broad-based.

02

Public institutions remain the metro's shock absorber.

Government is Ames' largest supersector at roughly 13,660 positions, driven by Iowa State University, at a time national government payrolls have shed 216,000 jobs over the past year. That structural weighting toward public and university employment helps explain why Ames continues to outperform both state and national unemployment readings.

03

Statewide retail and logistics softness is visible in local pay data.

Iowa shed 5,200 trade and transportation jobs over the year, and Ames mirrors this with warehouse/fulfillment pay down significantly and delivery driver pay down moderately against stable national figures. Commerce leaders tracking retail and distribution activity should treat these as leading indicators of softening consumer-facing demand rather than isolated local anomalies.

04

Healthcare wage strength is a statewide, not just local, pattern.

Registered nurse pay in Ames rose significantly to a $115,188 median, consistent with Iowa's healthcare and social assistance sector adding 5,700 jobs annually, the strongest sector in the state. Sustained healthcare wage growth against a backdrop of flat overall state job creation suggests this sector will keep absorbing a disproportionate share of local economic momentum.

Ames metro unemployment held near 2.5%–2.8% through the latest readings, roughly half the national 4.2% rate, with Iowa State University and Mary Greeley Medical Center anchoring a government and health-care-heavy employment base that insulates the metro from the national slowdown in payroll growth. Statewide, manufacturing drove most of Iowa's modest August job gains while trade, transportation and professional services contracted, a divergence that appears to be reaching Ames through soft advertised pay in warehouse, customer service and administrative roles even as nursing and skilled trades post gains.

Tight local unemployment alongside flat-to-declining advertised pay in logistics, clerical and manufacturing-adjacent roles points to a metro where labor is scarce but demand for lower-wage positions has softened — a signal that consumer-facing and back-office activity may be cooling faster than the headline jobless rate suggests. Public-sector stability tied to Iowa State and healthcare systems continues to anchor the local economy even as national government payrolls shrink, making Ames more insulated than most peer metros from federal workforce volatility. Commerce leaders evaluating expansion timing should consider weighing sector-specific signals — healthcare and skilled trades strength versus logistics and clerical softness — rather than reading the low headline rate alone as a uniform green light.

Advertised Pay Indicators · WageScape Benchmark 25 Jobs

Job postings data for the Ames, IA MSA metro — median advertised pay, its recent trend, and the number of active postings behind each figure. Jobs are grouped for readability and are not the same as the 10 sector classifications on the next page. For additional job detail contact WageScape.

Median Pay Pay Trend Postings

Retail Trade

Retail Sales Associate $29,354 → Stable 514
Retail Cashier $30,160 ↑ Moderate increase 201

Transportation & Warehousing

Warehouse/Fulfillment Associate $34,149 ↓ Significant decline 151
CDL Truck Driver $80,304 → Stable 2,430
Delivery Driver $31,899 ↓ Moderate decline 692
Warehouse Manager $60,000 → Stable 19

Construction

Construction Laborer $41,600 → Stable 109

Construction/Skilled Trades

Electrician $70,093 ↑ Moderate increase 158
HVAC Technician $63,500 ↓ Moderate decline 39

Manufacturing

Manufacturing Production Worker/Assembler $36,517 ↓ Moderate decline 137

Cross-Sector

Customer Service Representative $35,618 ↓ Significant decline 296
Operations Manager — Limited local postings —

Leisure & Hospitality

Food Service Worker $29,433 ↓ Moderate decline 33

Healthcare

Certified Nursing Assistant / Home Health Aide $41,910 ↑ Moderate increase 416
Registered Nurse $115,188 ↑ Significant increase 1,923

Admin/Office Support

Administrative Assistant/Office Clerk $38,480 ↓ Significant decline 195

Information/Technology

Software Engineer $121,453 ↑ Significant increase 125
Data Engineer $134,830 → Stable 44

Professional & Business Services

Accountant $60,660 → Stable 94
HR Generalist/Manager $75,000 ↑ Significant increase 23
Marketing Specialist $57,164 ↑ Significant increase 34
Business Analyst $95,278 ↑ Significant increase 63

Finance & Insurance

Financial Analyst $86,378 ↑ Significant increase 27

Government/Education

Elementary/Secondary School Teacher $48,594 ↑ Significant increase 488

Cross-Sector Sales

Account Manager $96,133 ↑ Significant increase 202

Industry Snapshot · Ames, IA MSA

Advertised pay and job-posting trends across the whole metro economy, rolled up by employer industry — not just the bellwether roles above.

Sector Median Pay Change Job Postings Change
Construction → −1.7% ↑ +133.0%
Manufacturing ↑ +5.9% ↑ +303.2%
Retail Trade ↑ +36.3% ↑ +333.9%
Transportation, Warehousing & Utilities ↓ −13.5% ↑ +212.0%
Information ↑ +6.4% ↑ +424.2%
Financial Activities ↑ +17.7% ↑ +298.4%
Professional & Business Services ↑ +39.5% ↑ +365.4%
Education & Health Services ↑ +25.6% ↑ +233.0%
Leisure & Hospitality → 0.0% ↑ +159.8%
Government ↑ +13.5% ↑ +94.2%

Looking Ahead · Next 30–60 Days

Worth watching

Iowa Workforce Development has not yet posted September-specific Ames MSA unemployment and payroll figures; confirm whether the metro's outperformance versus the 3.2% state rate holds once new data posts in October.

Emerging pressure point

Statewide professional and business services shed 1,000 jobs in a single month and administrative/clerical advertised pay in Ames is down significantly; watch whether this spreads into broader office-based employment locally.

Early indicator

Iowa's labor force participation rate climbed to third-highest nationally even as total working Iowans declined on retirement outflows; watch whether Ames, with its university-driven younger population, diverges from this aging-workforce pattern seen statewide.

Potential inflection point

National WARN notices remain elevated at major employers (Amazon, Meta, Tyson) while Iowa's own WARN-affected worker count fell 58% year over year; a continued gap between national layoff headlines and Iowa's low-layoff reality would reinforce the metro's relative insulation story.

Sources & Methodology

Pay and hiring data provided by WageScape. See every source cited in this report, with links →

Advertised pay reflects the pay ranges employers publish in active job postings in this metro, not survey or payroll data. Pay trends compare the current period with the prior period for the same metro and role. Sector figures group postings by the employer's industry classification; sectors with limited classified postings are marked as such rather than estimated. This briefing is independent of, and complements, official statistics from the BLS and state labor market information offices.

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